e. Recommendations to improve businesses through e-commerce
- Blogs
The addition of a blog can be significantly helpful on marketing purposes of a business. It is strongly recommended that Restaurant Karim can create blogs to share information about business owner’s products and the information details regarding business operation. Many online business owners update blogs weekly or even daily to stay in touch with their customers. By having a blog, customers of Restaurant Karim are more motivated to provide comments and feedback to the business owner so that quality of food and service can be improved.
- Email Campaigns
Email and newsletters are considered useful approach to spread the word about sales, promotions, and news concerning the status of restaurant's business among the existing and potential customers. The owner of Restaurant Karim should organize email campaigns by delivering emails comprising commercial message to list of customers in an attempt to build familiarity and loyalty of the product (roti). These campaigns can be used to share information regarding the release of new product (new type of roti) or special coupons distribution event to attract customers' attention to visit the shop.
- Public Relations
Business owner of Restaurant Karim can consider contacting online newspaper and journal editors, magazine publishers, and news producers to share unique stories about the business. It only takes one story in a national news outlet to bring countless new customers to visit the restaurant.
No comments:
Post a Comment