c) Its business models.
A firm can pursue a variety of revenue models such as advertising, product, services or information sales, transaction, subscription model and so on. Paris Mini Baker uses advertising as a revenue model in its business to generate profit. For instance, Paris Mini Baker has sponsored the event organised by UTAR to earn reputation among the customers in an attempt to boost the sales for its products. Furthermore, Paris Mini Baker has participated in the sponsorship for ACCA CAMP 2015, an event of UTAR’s accounting society to acknowledge the public of its contribution as a channel of advertising in order to gain support from the social groups.
Viral marketing is another type of business model used by Paris Mini Baker, which encourages individuals to pass on message to others for exponential growth in message’s exposure and influence. Viral marketing is referred to as word-of-mouth method. As an example, consumers who have experienced a pleasure and excellent product usage or services provided by the shop tend to recommend their friends and family to visit the shop. Most of the students in Kampar who have tried the ice cream puff sold by Paris Mini Baker and found it well-deserved a praise, they will inform social groups regarding this type of new dessert, hence helps the shop to promote its product, increase its reputation and indirectly boosts the sales.
Sales model is adopted by Paris Mini Baker since the owner conducts her business offline. Paris Mini Baker generates its profit from the sales revenue of product. Therefore, it mainly focuses on selling product and services physically and it pays attention on the customers’ feedback, regardless of positive or negative one. By having valuable feedback provided by the existing and new customers, the sales model of its business can be improved productively.
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