b) Its classification of e-commerce by the nature of the transaction or interactions.
Paris Mini Baker in general operates business through physical store, or so called brick and mortal kind of business model by focusing mainly on face-to-face interaction with customers and suppliers. Paris Mini Baker’s main concerns regarding its business operation via physical store are physical store layout, product presentation, foot traffic, location and others. Hence by considering these factors, the business owner of Paris Mini Baker locates its store in a highly-visible and accessible street in the town. The store layout of Paris Mini Baker is appealing enough to create a joyous retail experience among the customers.
As a brick and mortal business dealer, Paris Mini Baker recognises the importance of customer satisfaction in creating trust and loyalty towards the business’s product. Paris Mini Baker sells its main product, ice cream puff through face-to-face interaction with customers to gain understanding on their preferences and feedback on the product. In conclusion, Paris Mini Baker conducts direct sales of product physically to customers with good customer service and enables interaction with the customers through social network of Facebook.
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