Famous and well known places for Utarian - Mamak Stall.
d. Its basic approach used in marketing and advertising
- Product Strategy
Restaurant Karim supplies and serves their customers with new and high-quality of foods. Besides, they also use their creativity and innovation to create variety of roti from the simple roti canai which is no filling inside to variety of toppings and fillings, which includes eggs, banana, sardines and onion. Furthermore, every roti has a special name which will surprise the customers and caused the customers to try it. This strategy will attract many customers come to taste it as that restaurant provides variety of different roti and choices.
- Price Strategy
Compare to other mamak stall, Restaurant Karim offer a lower price of roti canai which cost RM0.90 per piece cheaper than most of the mamak stall in Kampar. As the price is cheaper, many customers will come and buy more, so it will increase the sales and profit of the restaurant.
- Indirect advertising strategy
Due to technological advance, many customers like to check in their location on the Facebook or take the food photo and upload to social media, share with their friends. When the customers check in or upload the food photo, their friends will notice that restaurant, so it will indirectly promote that restaurant.
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